LUMINARY

A gen z-LED digital AGENCY

LIGHT THE WAY

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LIGHT THE WAY ✦

Luminary is a first-of-its-kind Gen Z-run digital + creative agency founded by creators of the Kamala HQ viral phenomenon.

ABOUT

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PARKER BUTLEr

MANAGING PARTNER

Parker was Director of Digital Rapid Response on the Harris-Walz presidential campaign, leading the team behind the Kamala HQ accounts.

He was featured in Forbes 30 under 30’s 2025 list for this work, including leading the campaign’s “Brat” cultural phenomenon and its online messaging around Project 2025.

He previously worked at the Democratic National Committee and on Joe Biden’s 2020 presidential campaign.

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LAUREN KAPP

MANAGING PARTNER

Lauren was the head of TikTok on the Harris-Walz presidential campaign, building an audience of over 15 million followers in just a few short months.

Her trailblazing work, featured in Vogue Magazine, has transformed how brands utilize vertical video to grow their audiences.

She previously worked at the Democratic National Committee, launching the Democratic Party’s first-ever TikTok account.

IN THE NEWS

"Marketing Brew" logo and the text "Kamala HQ is a social marketing masterclass" on a white background.
CNN article headline: "Inside the Gen-Z operation powering Harris’ online remix," published August 10, 2024, on a black background with the CNN logo.

Some of our partners

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Our Services

Uniquely tailored strategies that deliver results.

  • Every organization has different messaging and audience imperatives.

    We develop comprehensive and online strategies that are designed to adapt to an organization’s structure and needs.

    We’ll equip you with best practices and industry-leading advice on how to maximize your reach online.

  • TikTok has become one of the most powerful platforms for shaping culture and driving political narratives.

    We help campaigns and organizations understand what resonates, how to stay authentic, and how to produce short-form content that lands on the For You Page (FYP).

    From creative direction to performance tracking, we’ll guide you in building a presence that’s both strategic and scalable.

  • It’s not enough to just have a single strong account on social anymore; it’s about building an organic network.

    We’ll help you identify aligned creators and partners to amplify your reach and improve audience coverage.

    And we won’t just connect you — we’ll help you build partnerships that last.

  • Social strategy is only as strong as the systems behind it.

    We’ll work with your team to assess infrastructure, define goals, and build internal approvals workflows that support long-term growth.

    Whether you’re scaling up, restructuring, or starting from scratch, we’ll help you align your people, tools, and processes.