LUMINARY

Owned content is the foundation of every effective digital program.

We’ll equip you with best practices and industry-leading support on how to maximize your reach online, including:

• Account Branding: Fresh looks and feels that make your brand stand out and feel alive.

• Platform-Specific Strategy: Tailored strategies for every social media platform.

• High-Impact Formats: Deployment of dependable, viral-ready content formats that maximize reach.

• Rapid Response: Expert assistance with content ideation and asset editing during key news moments.

We capitalize on the surge in short-form video consumption by creating content that feels faithful to the platforms they’re designed for.

• Trend Tracking: We identify and participate in timely vertical video trends in a way that comes naturally.

• Bespoke Video Styles: Implementation of top formats, suchas on-the-road videos, reaction clips, explainers, and more.

• In-App Editing: We edit and post directly in-app with intentional captioning to maintain platform nativity.

It’s not enough to just have a single strong account on social anymore; it’s about building an organic network.

Modern social strategy requires an organic network, not just a single account.

• Owned Accounts Networks: Developing recognizable extensions of a principal brand with unique voices and roles.

• Ecosystem Amplification: Connecting related accounts to work in tandem toward common narrative goals.

• Creator & Page Partnerships: Tapping into a curated network of creators, influencers, and pages to reach wider audiences.

We bridge the gap between high-level leadership and digital-native authenticity.

• Authenticity Coaching: Training principals to speak direct-to-camera and use language and formats that land.

• On-the-Road Support: Traveling with your team to capture real-time, candid interactions.

• Scriptwriting: Developing short, on-brand scripts tailored specifically for the voice of a principal.

We help build the infrastructure that supports long-term digital growth.

• Approvals processes: A content program is only as affective as the processes behind it that allow for timely output.

• Embedded Operations: We can directly embed within your team to help execute your strategy from start to finish.

• Staff Training: Hands-on training for in-house content teams on best practices and platform-specific tactics.

• Actionable Reporting: Detailed social media performance updates highlighting key trends and engagement metrics.